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OUR MISSION: TO INSPIRE JOY + THOUGHTFUL LIVING

At Salt & Kai, our mission is to inspire joy and thoughtful living through a curated, one-of-a-kind shopping experience that celebrates creativity, small brands and the beauty of life’s simple moments. Located in the heart of Downtown Lake Geneva, we’re more than just a store — Salt & Kai is a warm, sunny space where your soul will feel uplifted, encouraged, and surrounded by good vibes. Everything we share — from live-in jewelry to cozy apparel, décor and fragrances — has been thoughtfully curated to bring light to your everyday. We believe that joy is found in the details, and through our collection of meaningful, beautifully crafted products, we hope to inspire a life lived with intention, grace, and purpose.

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OUR PHILOSOPHY BEHIND THE BRAND

More than just a brand or collection of goods, Salt & Kai is a lifestyle, a mindset, an experience, a mission...

At Salt & Kai, we believe life is meant to be lived with purpose, substance and joy. We exist to inspire intentional living by elevating everyday moments through carefully curated, beautifully designed products that enrich your life in small but meaningful ways. Our brand is rooted in gratitude to our Creator for the beauty and abundant grace that surrounds us — found in nature, relationships, and the smallest details of daily life. Through our gratitude, we discover a more fulfilling joy and create a deeper connection to the world around us and to others. We honor these values by focusing on quality, simplicity and timelessness in everything we create and share.

Salt represents the call to be the "salt of the earth," living with intention, substance and purpose. It serves as a reminder that we were created for more than what the world sometimes offers us, and to dig deeper and push further than the everyday ordinary. By living in this way, we elevate even the smallest details, enriching our lives with greater joy and meaning. In doing so, we also leave a lasting, positive impact on those around us, inspiring others to share their own light that contributes to building a greater legacy.

Kai, derived from its Hawaiian translation as "the ocean," also translates from many other languages to symbolize restoration, happiness and nourishment. Kai evokes a sense of harmony and light, connecting us to the essence of our biological nature in all forms of delight, joy, love, freedom, strength, loss, forgiveness, peace and renewal. Kai reminds us to boldly live with fluidity and presence as our own journey ebbs and flows, just as the tide. Kai also speaks to the powerful connection between water and life. Water is central to life itself — to our bodies, as well as to our souls.

Together, Salt & Kai represents a lifestyle of thoughtful, intentional living — one that embraces beauty, grace, and joy in life’s simple, everyday moments. Through our carefully curated collection — whether it's live-in jewelry, cozy, meaningful apparel, fragrances that fill your home or elevated essentials that inspire — you’re invited to create a life of joy, purpose and substance. We believe that less is more, and in the simplicity of these beautiful details, we discover the true essence of abundant, meaningful living.

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ROOTED IN JOY

Simply put -- our everyday blessings are found in small moments... our personal favorites are found in deep conversations with friends, delightful savory fresh bites with the perfect cup of coffee, travel adventures, time spent around the ocean or in nature, harmonious laughter with loved ones, the discovery of well-designed products, creative & vibrant experiential environments– all things that inspire and excite us to the very center of our souls! Yet, the thing that makes these experiences transcendent, is the connection to others that we share them with... sharing these moments with others enriches our lives and motivate us to be more... it teaches us that we were created for relationship and purpose, sharing the love within us with others. Our understanding of this can also lead us to discovering these intrinsic attributes of our Creator.. as we are beautifully made in his image. Therefore, it is these small, yet significant moments, that lead us to an overflowing state of joy, something our loving Creator so freely gives to us.

As we continue forward towards the S+K destination that we envision, our hope is to always create an experience for others that is unique, inspiring and happy. We want each person that we interact with to feel uplifted, connected and inspired to be, do or create. We dream of being a part of something larger than life... something genuine and remarkable.. something rooted in connection, joy, purpose, kindness and delight. We want •you• to walk away from our space with just a little more sunshine than maybe you had before so that you, too, will be encouraged to share the light and love that motivates us.

We hope that you'll follow along the journey and join our mission to build a warmer community.

Until then-- #livekaihappy

#liveinjoy #goodgifts #happyvibes

♡ Kelsey & Jordan